New York Red Bulls is one of 26 MLS clubs and League to join Socios.com’s global engagement network
Multi-year deal marks the latest step forward in embracing new technologies to provide fans with premium experiences
HARRISON, N.J. (May 4, 2022) – New York Red Bulls today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of New York Red Bulls.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-New York Red Bulls partnership forges a deeper connection with fans, and fuels growth on and off the field.
With 26 Club deals, including New York Red Bulls, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. New York Red Bulls envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable New York Red Bulls to combine its commitment to innovation and technology to leverage blockchain technology to provide New York Red Bulls tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
“Joining forces with New York Red Bulls to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”
The agreement also enables Socios.com, New York Red Bulls, and the League to work together on new fan engagement products in the years ahead.
Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world’s leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.
For more information on New York Red Bulls and Socios.com, visit newyorkredbulls.com or MLSsoccer.com.
ABOUT NEW YORK RED BULLS
The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer – celebrating its 27th season in 2022 – features 29 clubs throughout the United States and Canada, including 2022 expansion team Charlotte FC and St. Louis City SC, which debuts in 2023. For more information about MLS, visit www.MLSsoccer.com.
ABOUT SOCIOS
Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Socios.com. Fan Tokens and the Socios.com fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem. Socios.com’s ever growing roster features over 130 major sporting organizations, including massive football clubs from Europe and Latin America, premium Formula One™ teams, giants from the NBA, NFL, NHL and MLS, leading esports teams and the UFC®. The Socios.com app is available in 10 languages. For more information please visit www.socios.com.
